00:00 / 01:00

For Stories
That Matter

Most businesses struggle to clearly tell the story of their products. Rootip enables easy and engaging product storytelling so that businesses can grow and develop products that customers love.

Business Challenge

team1

Businesses struggle to clearly communicate their product stories & impact at the point of sales

Product stories and impact are competitive edge to many businesses and critical when customers making a purchase decision.

  • Retail Space: When a customer picks up a product in a retail space they have no visibility into the impact and stories
  • Online: Most customers landing on a product page don’t go all over website to find impact content since most stories are under “about us”, “sustainability” and blog posts. Also as an e-commerce the last thing you want is for the user to leave the shopping flow

Rootip Solution

Rootip platform enables businesses to seamlessly communicate product stories & impact at the point of sales
team1
Online
Embedding Story App In Product Pages
team1
Offline
Printing QR Code On Handtags

Stories, Maps & impact

team1

User Friendly Story Cards Presentation

  • 20 chapters from “People” and “Materials” to “Social & Environmental Impact” and “UN Sustainable Development Goals”
  • Highly customised story cards including video and location
  • 200 predefined story cards to choose from
  • Easy evidence presentation to back claims
  • Real-time analytics to gauge story impact

Interactive Value Chain Visualisation

  • Automated value chain visualisation
  • Interactive map enabling customers to explore the value chain
  • Various data layers presentation
  • Different supplier tiers connections
  • Easy customisation
  • Level of transparency decided by clients to protect core business info
team1
team1

Transparency Benchmarking

  • Visualising in what dimensions a business is being transparent and where it could improve
  • Rootip’s proprietary algorithm analysing the data provided
  • Rootip Transparency Score presenting the degree of transparency
  • Rootip Transparency Rating based on market benchmarking
  • Unlike incumbent certifications, Rootip rating is automated and dynamic which means could change if a business doesn’t keep up with the rest of the market

Benefits

Powerful stories create strong emotional connection leading to tangible business benefits
team1

25% Increase in
Sales Conversion

team1

50 % Increase in
Brand Conversion

team1

Improved
Purchasing Experience

team1

Improved
SEO & Traffic

Easy Integration

Easy integration through Rootip apps & APIs
team1

Shopify

team1

Woo Commerce

team1

API Integration

Why Now

Transparency keeps growing at three layers of consumers, businesses and government
team1

CONSUMERS

  • 8 out of 10 omnichannel shoppers say transparency is important or extremely important
team2

BUSINESS

  • Significant increase in brands publishing supplier tiers
team3

REGULATIONS

  • EU introducing Digital Product Passports to store and present key data on traceability & environmental impacts for consumers
  • The California Transparency in Supply Chains Act provides consumers with critical information about product supply chains and slavery

Request Demo

Let’s arrange a demo session to explore how Rootip could transform your brand and product story telling.